How to do a DIY photoshoot for your t-shirts

Tips & tricks for creators without big budgets, but with ambition and enthusiasm

When you have a good design idea, you want to see it worn, not just uploaded as a mockup. And a successful photoshoot can make the difference between a "meh" t-shirt and one you want right now. The good news? You don’t need a studio, a photographer, or professional models. You need a bit of creativity, planning, and… good friends.

1. Natural light: your best ally (and it’s free!)
If you don’t have flashes and studio lights, there’s no need to get them now. Natural light—­especially soft light (early in the morning or late afternoon)—is perfect for clear and expressive photos.

Tips:

• Shoot outdoors, in the shade of a building or under a tree (avoid midday sun because it creates harsh shadows).

• If you’re indoors, place the model near a large window. Use sheer curtains if the light is too strong.

• Use a white reflective surface (a board, a piece of cardboard) to “fill in” the areas with harsh shadows.

2. Models from your circle: friends, colleagues, real people
You don’t need agency models—you need real people who can convey your t-shirt’s vibe. A relaxed friend, a creative colleague, or even yourself in the mirror with your phone: all can work if you express the right energy.

What works well:

• Diversity: different ages, styles, and energies.

• Attitude: a good photo means more than just a smile; it can mean irony, chill, a punk or bohemian vibe, depending on the design.

• If the t-shirt has a message, make sure it’s readable in the photo.

3. Simple styling, but with personality
The t-shirt is the star, but the background and styling matter. Create a coherent look that doesn’t compete with the design.

Smart styling examples:

• The t-shirt tucked into a pair of vintage jeans.

• Simply layered over a dress or oversized hoodie.

• Accessories (but not too many): a hat, a backpack, sunglasses can completely change the look.

4. Simple backgrounds
You don’t need elaborate props. Choose backgrounds that highlight the t-shirt without distracting from it. This way, you can use the photos in various materials and contexts.

DIY background suggestions:

• Painted walls (white, grey, pastel, brick).

• Old fences, textured walls, interesting doors.

• Simple sheets hung on a line.

• White or wooden floors if you want flat lay photos (the t-shirt laid on the ground, shot from above).

5. Your phone is enough (if you know how to use it)
Most smartphones from the past few years take excellent photos if you pay attention to a few things:

• Clean the lens!

• Turn on the grid to frame your subject properly.

• Avoid digital zoom. Move yourself, not the image.

• Take multiple shots from different angles: close-ups of the design, sleeve details, full-body shots with the model.

6. Light editing = big impact
Use apps like Lightroom Mobile, VSCO, or Snapseed for simple corrections:

• Temperature (warmer/cooler)

• Brightness and contrast

• Crop and straighten

Avoid dramatic filters. You want to represent reality as faithfully as possible—­especially if you’re selling online.

Instead of a conclusion: authentic > perfect
People who buy your t-shirts aren’t just looking for products—­they’­re looking for a story and a vibe. A good DIY photoshoot doesn’t mean perfection; it means presence, intention, and consistency. Let your creativity speak, even on a zero budget.