When a T-shirt Becomes a Choice That Matters

How much can a simple t-shirt really impact the planet?
Quite a lot—when it’s the result of conscious decisions and sustainable design.
We recently received new data about Creator 2.0, Stanley/­Stella’­s bestselling t-shirt, and realized it's not just an excellent product—it’s also a statement of intent.

What does a sustainable t-shirt really mean?

Stanley/Stella conducted a Life Cycle Assessment (LCA) for Creator 2.0.
Unlike labels that claim to be "eco" or "green" without much explanation, an LCA is a rigorous tool that evaluates the environmental impact of a product from start to finish:

• Raw material sourcing: organic cotton, grown without pesticides or synthetic fertilizers

• Production: spinning, knitting, dyeing, sewing

• Transport: moving the product from factories to distributors

• Decoration: personalization through printing or embroidery

• Usage: how long the t-shirt is worn and how often it’s washed
  End of life: recycling, repurposing, or disposal
  
  

It’s a complete and transparent picture of the product’s true ecological footprint.

What do the numbers say?

The results are eye-opening:

• 2.37 kg CO₂e – the equivalent of driving 9 km by car

• 0.02 m³ of water – about 20 liters, enough to meet the daily drinking needs of 11 people
  
  

Are these values small or big? Let’s compare them to a "regular" cotton t-shirt—like the ones you typically find in fast fashion:

• ~6 kg CO₂e – ≈ 25 km of car travel

• ~2.7 m³ of water – ≈ 2,700 liters for a single t-shirt

The difference is striking.
Creator 2.0 emits nearly 3 times less CO₂ and uses over 100 times less water.
Even more, data for conventional t-shirts is often incomplete, rarely accounting for decoration, use, or end-of-life stages.

Why does it matter?

We like to think that change comes from big gestures.
But in reality, it starts with small, everyday choices.

A t-shirt can be one such choice. It can carry a message: that you care, that you want to wear garments that not only look good but do good.

Choosing a product like Creator 2.0 means:

• Less CO₂ in the atmosphere

• Less pressure on freshwater resources

• Less soil and water pollution
  More respect for the people and processes behind the product

In conclusion

Creator 2.0 is a symbol of mindful fashion, responsible consumption, and an industry that is capable of real, meaningful change.

It might seem like a small gesture.
But very choice like this one contributes to something much bigger.

And isn’t that what truly matters?